Rob Bedell got to the top of his profession before he was 40. He was a publisher of a magazine group and quickly found that everything that he thought he wanted, what you were supposed to want and drive for, was not what he wanted.
Rob looked at everything that he has done throughout his professional career and thought about what he enjoyed most. Rob loved selling advertising, but not just for the sale or the money. He really enjoyed working with clients that let him help develop the ads. Helping them accomplish their marketing goals and seeing them succeed was great.
Then he looked at other positions he held outside of adverting and realized the ones that he had the most success with and enjoyed working with, were the ones he helped improve their bottom line. That’s when he realized that he was happiest when he help other businesses succeed.
Experience – here are some samples of his experience and success.
|New Times, IncThis is where Rob started his career with advertising sales. Within two years, Rob was promoted to sales manager and then in another two years, promoted again to director and was one of the principles in building the newspaper in Los Angeles. He developed personal, and team sales goals, and strategies.
Rob took an under-performing sales team and within 6 months was able to surpass projections through sales strategies and incentive programs.
Rob managed all of the west coast affiliates. He created programs with them to combine their print and online sales and was able to turn one affiliate around from one of the worst preforming affiliates, to one of the best within 6 months after getting buy in from top management.
Rob consulted with newspaper on their classified department. Was able to triple revenue and increase page yield 30%, adding directly to the bottom line.
Rob took two under-preforming divisions and made them successful and profiltable within six months. Created a stronger bond with distributors through open, honest communication. Restructured one division to have more accountability and introduce a CRM system to track sales and help coach on any issues.
Rob grew revenue over 500% in eight years. With buy in and assistance with owners, restructured staffing responsibilties and goals. Added new positions to ensure business was scalable. Develop relationships with top clients in the industry.